Amazon Guide Marketing Campaigns
Using IACFB’s Commercial Guide to Factoring located on Amazon can be a potent closing tool for Factoring 101 Brokers and Consultants. This Kindle guide is just $9.99 for purchasers on Amazon however, the guide is enrolled in Amazon’s KDP Program. As part of the KDP Program, IACFB can provide the guide FREE for 5 days ever 3 months. ( 5 of 90). The new guide offer Factoring 101 Brokers and Consultants with…
- An exceptional high-value OFFER method of closing deals with quality prospects
- An unmatched way to dramatically expand your network of agents for your agency.
Amazon Guide Marketing Campaigns
For Factoring 101 Brokers and Consultants, building networks of lead referrers and operating as an agency is by far the fastest method of reaching your first plateaus of success. In today’s inflationary economy, everyone is seeking to invest in a “side gig” of some kind to help make ends meet. There are very few opportunities available that can hold a candle to our industry of factoring.
Primary Campaign: Using the KDP Program Guide for Agent Leads
Though the new Amazon Guide can also be used to generate client leads, the real marketing strength here for Factoring 101 professional brokers and consultants is in agent development. This publication is enrolled in Amazon’s KDP Program which allows us to sell this comprehensive guide for “ZERO”. It will be FREE. But this condition can only be set for 5 days over a 90 day period. In those 5 days, Factoring 101 brokers can offer hundreds of prospects for your agency buildup with training COMPLETELY FREE. You must, however, be prepared.
How to Run This Campaign for Agents
The importance of these agent campaigns cannot be under estimated and this new Amazon tool will help you considerably to reach this your agent goal.
- Your Current CRM list: In your CRM, you should a current and “active” list a agent candidates. This tool in the perfect way to bring new recruits on board. Once you are notified of the “5 Day Window” at Amazon. Launch an email campaign.
- Your LinkedIn list: With your “Connections List” on LinkedIn, the “5 Day Window” available on Amazon KDP means you can provide a FREE offer to your connected bookkeepers, tax preparers, Quickbooks Pro Advisors, your local lending officers, S.C.O.R.E. advisors and more.
- Write a LinkedIn Article: This is the time to create an informative article on factoring and post it in your LinkedIn feed. “FREE is FREE”. Posting an article about IACFB’s FREE guide is a great way to build your number of important LinkedIn connections quickly.
Secondary Campaign: Using the KDP Program Guide for Client Leads
Providing the new Factoring Guide to your small business client prospects is a step up from the FREE IACFB 21 page booklet included with your FB-Series website but if you offer this lead-generator, make certain you follow the offer with contact phone calls.
In addition to the guides factoring content which is certainly valuable for small business owners, it also provides purchasers with a “special” access to the generic list of factors in the directory. While a prospect may no do so, there is nothing stopping any prospective business owner from simply going circumventing you and signing up with a factor directly.
If you utilize the new guide for marketing to client prospects, make certain you follow up any offers you make with a phone call and keep your hand on the pulse of that contact.
