Blogging and Agents
One of the most powerful tools in your prospecting arsenal is your blog and it is also the tool that is the most overlooked. We cannot tell you how often we have looked at a professional consultant’s website and find a blog barely utilized for lead-generation or if used at all. The combination of blogging and LinkedIn is unbeatable and it is exceptionally effective when used to attract new members of your agent network.
Blogging and Agents
We talk at length about blogging and its relationship with LinkedIn and other social media for lead generation for prospective finance clients, but the same benefit is here with its use of sourcing agents for your network.
Authoring your blogs for use on LinkedIn is an easy task but if the blogs are carefully written, they can be used to attract agent candidates as well. You will likely post them in different GROUPS on LinkedIn since the audience is considerably different, but this is where you can kill two birds with one stone. For example, take some time writing an article about the high costs of merchant cash and ACH financing as compared to factoring. Talk about how any B2B company utilizing Merchant Cash or ACH should look at replacing the merchant cash advances with invoice factoring which will save thousands of dollars to the business. If written well, you can use that article to attract brokers (and there’s thousand on LinkedIn) that represent these very expensive products. Many such individuals will have a keen interest in working with you to expand their opportunities beyond the Merchant Cash and ACH niche.
Targeting Bookkeepers and Tax Preparers
One of the most lucrative groups to try to secure for your network are bookkeepers and tax preparers. We’re not talking CPA types here. We are talking about these often part time accounting professionals. Tax professionals, for example, are very busy at the beginning of the year but the work is primarily finished at April 15th. Much such community professionals don not even have a website, sourcing tax work by placing ads in Craig’s List and other online venues. Such individuals can not only make GREAT agents for you, but the low cost WordPress Landing page gives them a perfect opportunity to also feature their accounting work.
