Marketing Campaigns
Marketing Campaigns and Direct Marketing Tools at the ANNEX
Launch your part-time of full time business as a freelance
commercial finance consultant
Course 6: Marketing Campaigns and Direct Marketing Tools at the ANNEX
Course 2 at the Academy is the cornerstone of broker training as it introduces the various products that you, the broker or consultant, will represent. This course includes an online program in commercial factoring to supplement the training presented in the IACFB’s Factoring 101 Broker’s Guide and is the core primary course for those part-time practitioners operating as factoring-only agents. Additionally, however, this expansive course adds classes and lessons in 11 other necessary product areas, from asset-based lending, revolving credit line lending, to forfaiting, allowing you to make the transition to a true freelance commercial finance consultant.

- Intro to Marketing Campaigns
- Content Post Campaigns
- Direct Mail Lead Campaigns
- LinkedIn/Social Media Campaigns
- Classified Ad Campaigns
- Door Hanger Campaigns
- Guest Speaker Campaigns
- Live Seminar Campaigns
- Canvassing Campaigns
- Cold Call Prospecting Campaigns
- UCC Search Campaigns
- Out of the Box Campaigns
With the growing power of today’s CRMs, consultative marketing is taking center stage for factoring brokers. Although relationship building has always been at the forefront of business development in our industry, it is now becoming more important than ever, and direct marketing is playing a bigger role in relationship building for successful consultants. At IACFB, our ANNEX sales aids and tools can provide you with the latest marketing methods to help your relationship-building goals reach new heights