Factoring 202
Creating Special Offer Pages on Your WordPress Website
Factoring 202
Special Pages on Your Website
Your new FB-Series IACFB Broker Website is designed to assist you in lead-generation in many ways and you will find several “special pages” always designed in. The great news is that your new factoring broker / consultant website was created using the standard WordPress platform along with the powerful “drop and drag” plugin editor, Elementor. This means with just a little easy to access training, you will be able not only all aspects of your site, but you will easily add additional content pages to support the newest and innovative marketing strategies you can imagine.
Special Pages on Your Website
You are utilizing a standard WordPress theme for the construction of your business website from DataMax. Although there are thousand and thousands of themes available, the actual theme has become mute since the powerful Elementor drag and drop can basically provide you complete control of the way your website looks. During set up, however, DataMax / IACFB provides you with several “special pages” to help you with your marketing and business development efforts.
Your Standard Website “Offer”
Free “offers” are the key component for developing leads from your website. All DataMax / IACFB websites include a free offer of a downloadable booklet called “When Banks Say NO!”. As you develop your marketing campaigns, you will likely add other free offers to your site targeted to specific types of businesses. From a marketing standpoint, one of your primary tasks is always to employ direct marketing and networking to drive visitors to your website, where they can see your offers and request them by completing a form. The form request includes their business name, contact phone, and email address, and thus, they become a “sales qualified lead” you can prospect for.
Your “Invitation” Page
Your DataMax / IACFB WordPress website includes one (1) Invitation Page or “squeeze page.” This page has its own unique URL and is typically used in direct mail marketing. It is not connected to the rest of your site through navigation and contains…
- A brief description of a problem (such as lack of funds for payroll)
- A paragraph or two regarding your services to solve the problem (factoring)
- A description of a FREE offer for the visitor to get “More Information.”
- A form for the visitor to fill out to request your FREE offer
When you create direct mail campaigns using mail stuffers, postcards, etc., you include instructions in your mailing on how to get your free offer. This drives visitors to your Invitation Page, where they can complete the form to get their copy of your booklet. The booklet, in PDF format, is located within your website’s files and is downloaded with just a click of a button, but only AFTER your lead form is filled out.
Saving a Copy of Your Free Offer
You can download and SAVE a copy of your FREE booklet by simply completing the form on either your “contact” page or your “invitation” page and then clicking the “Download Button” to display the PDF booklet ready to be “SAVED AS” on your desktop or laptop computer.
Your “Contact” Page
Your website’s contact page provides all the necessary information required for a visitor to contact you but it also includes an “Additional Information Request Form”. This form also provides a method for visitors, other than those driven to your site through direct marketing, to request and download your FREE offers.
Your “Apply or Application” Page
Your website’s “apply“ or “application“ page will contain a short form as well as a downloadable PDF Company Profile. The form is typically used by a visitor who would like to speak directly with an underwriter for more information. The PDF Company Profile is used by “serious“ prospects ready to commit to a factoring arrangement. If you receive a web form submission, contact the prospect to pre-qualify and then set up a conference call with a factor’s BDO of your choice. Let the BDO do the selling for you. Most are experts. You can also download a copy of the Company Profile from this page and SAVE AS it to your desktop or laptop computer. It will come in handy when you need to attach an application to an email you are sending to a prospect.
Creating “Agent” Landing Pages
One of the most important pages included with your site is your “Referrers Page.” If you are building a network of sub-brokers or agents for your freelance business, you have the ability to set up a “Landing Page“ for every agent you enlist. This page provides the agent with a specific domain URL where he or she can send sales-qualified leads (SQL) to you. Although these landing pages cost around $50, you can provide all of your “agents“ with FREE landing pages without cost other than their normal monthly hosting and annual domain cost.
Additional information on exactly how to create, set up, and manage an Agent’s Program can be found in the lessons on “Building a Sub-Broker Agency“ in Factoring 303 Productivity Training.
Adding Your Blog
If you requested a WordPress blog to be added to your website, you would find it in a menu item entitled “articles.” All WordPress installations include their own dashboard for adding pages, posts, etc., and once installed; you will be provided with login instructions. Next to your invitation/offer pages and perhaps agent pages, operating a blog is by far the most important tool associated with your website. Your blog posts combined with social media marketing will drive hundreds of visitors to your site every week, where they can request your free offers and qualify themselves as prospects. Blogging is NOT an option for freelance brokers with a focus on success. It is required. Blogging takes work, and although you might not install a blog immediately upon entering the business, installing a WordPress blog should be high on your “to-do” list within your first few months of operation.
