The ANNEX is the place to find tools you can use to launch successful direct marketing campaigns.  It’s important to remember that industry polls continue to report that roughly 50% of all new clients are sourced by some type of networking, and the other 50% are sourced by campaigns linked to some form of direct marketing.  No matter what kind of industry broker you are, both should obviously have a place in your marketing mix.  At IACFB, we have used nearly 100% of these tools at one time or another to generate leads and commission-paying clients. When it comes to selecting marketing strategies for your unique business, “one size NEVER fits all.”